The simple answer to the “what is in a name?” question is “everything.” As such, great thought and research should go into naming your business. Whether it is naming a startup company or renaming an already established business as part of a rebranding campaign, a lot hinges on finding a great name.
A business name is the first point of contact for new clients and business associates, so you definitely want to get it right. Highlighted are 3 main tips to choosing that perfect business name.
Simplicity: Keep it Short and Sweet
Choose a name that communicates the crucial elements of your business in a short and concise manner. Is it easy to spell? Is it easy to pronounce? Most clients struggle with long-winded business names that the find hard to spell and pronounce. As a business owner, you can be sure that is disaster as word of mouth referrals will definitely not be forthcoming.
Make it Meaningful
Most business owners find themselves in an awkward position where they have to exert too much effort into explaining their business, even after presenting the business name. Even more awkward is when you have to explain the business name itself.
A great business name should speak to everyone, communicating your goals as a business and the services you offer. A great name can also incorporate the service locations targeted by the business.
Perth Bouncing Castle Hire, is one such company that has invested in a business name that is laden with so much meaning and relevant information. To someone who has had no prior interactions with the company, the name itself communicates that it is a Perth-based company that provides bouncing castle hire services. You did not need to rack your brain for that one. With such a name it is no wonder that the company has built a strong brand identity.
They are clever and if you get it right, it could do wonders for your brand. However, there is too much risk with some puns as you can never be too sure what potential clients will find offensive. As an entrepreneur, you may find it unique and funny, but it would be a real tragedy and an expensive liability to your company if all that the mention of your business name manages to elicit from your target clientele is disapproving scoffs.
A business name can make or break a business. A great business name is in its own right an effective marketing tool, which is why every business owner must invest in finding the perfect name. Professional naming agencies offer consultancy services.